What’s New
The WNBA Players’ Association and Panini have confirmed a multi-year renewal of their exclusive trading card collaboration. Beginning in 2019, Panini has been the sole producer of WNBA cards, featuring popular lines like Donruss, Prizm, and Select, as well as premium products such as Flawless and National Treasures. This new deal, arranged by OneTeam Partners, is touted by Panini as the most profitable licensing agreement for female athletes. Specific financial terms remain undisclosed.
Panini will continue as the exclusive producer of WNBA trading cards and will also keep offering digital collectibles, including Panini Instant. The company plans to boost investments in player marketing, product development, autograph agreements, and event sponsorships, like the WNBPA Rookie Premiere.
Interest in the WNBA has grown, with stars such as Caitlin Clark, Angel Reese, and Paige Bueckers drawing attention. The Las Vegas Aces, led by MVP A’ja Wilson, have recently captured the league title. Panini has already launched the 2025 Donruss WNBA series, with Panini Prizm WNBA and the inaugural Panini Impeccable WNBA set to follow. More releases are anticipated, though not yet specified.
Configuration at a Glance
- Panini continues as the exclusive creator of WNBA trading cards.
- Recent and forthcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the debut of Panini Impeccable WNBA.
- High-end collections like Flawless and National Treasures have featured WNBA content in recent years.
- Digital offerings persist through Panini Instant and other online platforms.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for color parallels and rookie cards, including the 2024 Caitlin Clark rookie card.
- Donruss WNBA: Features Rated Rookies and various insert collections.
- Rookie Royalty: Offers high-end Rookie Patch Autographs for top rookies.
- High-end collections (Flawless, National Treasures): Typically include low-numbered parallels and premium inserts.
Autographs & Relics
- Enhanced autograph agreements for WNBA players as part of the renewed deal.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have featured premium autograph and memorabilia content.
- Future products are expected to include autographs and memorabilia from both rookies and seasoned stars.
Collector Notes
- Panini retains exclusive rights to create WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA is already out; Prizm and Impeccable WNBA are upcoming.
- Rookie Royalty boxes marked the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to focus on product innovation, player marketing, and autograph agreements.
- No print runs, odds, or specific serial numbering were disclosed in the announcement.
- Designs vary by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Further WNBA releases are expected but have not been announced.
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