Fanatics Collectibles, in collaboration with Fanatics Live, has launched a groundbreaking initiative called ‘The Ten’. This program is designed to bring attention to and reward the discovery of the top 10 sports cards in the market. Inspired by lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ showcases a dynamic selection of cards spanning all sports. Collectors who successfully pull one of these cards on the Fanatics Live app will be awarded $10,000 in Fanatics Live credit.
‘The Ten’ will feature a monthly rotation of cards chosen for their popularity and rarity. Examples of these coveted cards include the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural list of ‘The Ten’ includes legendary athletes such as Tom Brady and Steph Curry, along with rising stars like MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. This diverse portfolio will encompass cards from various brands, including Panini, Upper Deck, Topps, and Bowman.
James Kollar, senior director of marketing at Fanatics Live, expressed the program’s goal to enhance the collecting experience and emphasized their commitment to giving back to collectors and the hobby. With ‘The Ten’, Fanatics Live aims to foster community engagement by allowing participants and the collecting community to have a say in the monthly card selections.
‘The Ten’ also serves as a platform to promote new products and reignite interest in existing releases with chase cards. It provides dealers and collectors with an opportunity to showcase these cards, generating excitement and fostering discussion within the community.
Fanatics Live plans to feature pack and box breaks, as well as special shows centered around ‘The Ten’. These events will celebrate major discoveries and serve as platforms for announcing the upcoming cards. Additionally, a dedicated webpage will track the cards and their finders, adding to the narrative and storytelling aspect of the program.
The program’s focus extends beyond the cards themselves. ‘The Ten’ aims to highlight the stories behind the collectors and their finds, adding a unique and personal touch to the program. As Fanatics Live continues to grow in popularity, with an average watch time of 56 minutes, it solidifies itself as a community-focused platform. Kollar enthusiastically shared his belief in the potential impact of ‘The Ten’ on the Fanatics brand and the collector community.
‘The Ten’ program has brought excitement and anticipation to collectors and card enthusiasts. With its innovative approach and generous rewards, Fanatics Live has established itself as a leader in the sports card collecting community. As collectors eagerly delve into the hunt for these top 10 sports cards, ‘The Ten’ is poised to leave a lasting impact on the world of card collecting.