New Zealand Rugby and Fanatics have joined forces in an extraordinary partnership that will revolutionize the retail and merchandising experience for fans of the All Blacks, Black Ferns, and other Teams in Black. This collaboration is not just about selling jerseys and gear; it’s about creating an immersive experience for supporters worldwide.
The partnership is not a short-term fling but a long-term commitment that extends all the way to the 2027 Men’s Rugby World Cup and the 2025 and 2029 Women’s Rugby World Cups. This means fans can look forward to a constant stream of exclusive merchandise, ranging from official jerseys to replica kits and training wear. It’s a dream come true for loyal supporters of New Zealand Rugby, offering them a vast selection of high-quality products to choose from.
Fanatics, a renowned digital sports platform, will play a crucial role in this partnership. They will not only manage New Zealand Rugby’s official eCommerce store but will also take charge of in-stadium retail operations during home tests in New Zealand and internationally. This includes a significant event in San Diego, where the All Blacks will clash with Fiji, marking a momentous return to US soil after almost a decade.
Moreover, Fanatics will become the master licensee for New Zealand Rugby consumer products, creating a plethora of premium merchandise using their advanced manufacturing capabilities. This means fans can expect a diverse range of unique items that go beyond the traditional jerseys and hats. Fanatics is committed to providing an unparalleled shopping experience for fans, ensuring that supporting the Teams in Black becomes an exciting and fulfilling endeavor.
Leaders from both organizations have expressed their excitement about this collaboration. Craig Fenton, Chief Executive at New Zealand Rugby Commercial, highlighted the importance of reaching fans worldwide through this partnership. He emphasized the significance of offering fans, regardless of their location, the opportunity to show their support for the teams they love.
Stephen Dowling, President of International at Fanatics, echoed this sentiment, underlining the commitment to excellence both on and off the field. By partnering with elite organizations like New Zealand Rugby, Fanatics aims to elevate the fan experience to new heights, ensuring that supporters around the globe have access to top-quality merchandise and a seamless shopping experience.
This partnership not only benefits New Zealand Rugby and Fanatics but also enriches the fan experience for supporters of the Teams in Black. By collaborating with a global digital sports platform like Fanatics, New Zealand Rugby is poised to increase its visibility and fan engagement, particularly in regions like North America and Asia. The allure of the All Blacks and Black Ferns is set to reach new heights with this partnership, captivating a broader audience of sports enthusiasts.
In conclusion, the alliance between New Zealand Rugby and Fanatics signifies a new era in fan engagement and merchandise accessibility. Fans can look forward to an endless array of premium products and an enhanced shopping experience, solidifying their connection with the All Blacks and the Black Ferns. The partnership is a testament to the commitment of both organizations towards providing fans with the best possible support for their favorite teams.