On June 10, 2024, Panini unfolded a grand celebration from Modena, Italy, as they unveiled a monumental collaboration with Jannik Sinner. The Italian tennis sensation had just clinched the coveted No. 1 position in the ATP world rankings, cementing his place in tennis history. Panini’s collaboration with Sinner signifies a significant moment not only for the athlete but also for Italian tennis as a whole.
The partnership between Panini and Sinner traces back to 2022, with the launch of the book “Piccoli grandi campioni – Manuale illustrato del tennis di Jannik Sinner.” This illustrated tennis manual by Panini Comics delves into Sinner’s journey, providing valuable insights into his techniques and early experiences in the sport. Additionally, in May 2024, Sinner graced the cover of Topolino magazine in a whimsical avatar called “Quacknik Spinner,” showcasing the playful bond between the athlete and the brand.
Expressing his joy, Sinner recalled his fond memories of collecting Panini stickers and reading their comics during his childhood. The collaboration with Panini now offers him a unique opportunity to engage with his fans on a personal level through a range of collectibles and memorabilia.
The inaugural product release under this partnership features a Panini Instant trading card celebrating Sinner’s remarkable climb to the top of the ATP rankings. This exclusive card will be available on Panini America’s platform, offering fans a special memento of Sinner’s historic achievement. Following this release, Panini has plans to introduce a series of trading card collections dedicated to Sinner, comprising rare memorabilia and limited-edition cards. These collections will be made accessible globally through Panini’s e-commerce network and select retail outlets.
The announcement of this partnership sets the stage for a series of exciting releases scheduled for 2024 and beyond. Panini’s collaboration with Jannik Sinner promises a diverse range of collectibles, game gear, and digital collections that pay homage to the athlete’s illustrious career and his journey to the pinnacle of tennis success. Fans of both Panini and Sinner can look forward to a host of innovative products that celebrate the symbiotic relationship between sports, art, and storytelling.